The Pakistan Retail Business Council (PRBC) was established with the mission to support and grow the retail sector in Pakistan. We are committed to promoting innovation, advocating for policy reforms, and providing resources that help retailers thrive in a rapidly changing market.
PRBC serves as a platform for collaboration, knowledge sharing, and business growth. We believe in empowering retailers with the tools and insights they need to succeed and create a positive impact on the economy.
Our Vision
Empowering retail excellence through collaboration, education, and advocacy, creating a thriving retail community that enriches the lives of consumers and drives economic growth.
Fostering a strong and diverse retail community by connecting businesses, promoting best practices, and advocating for policies that support retail growth and prosperity